How PASSIM works

Built so AI engines cite you.

Most blogs are written for Google. PASSIM articles are written for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — using a research pipeline that finds the questions buyers actually ask AI, then publishes structured answers daily so engines learn to cite your brand by name.

Get a free 48-hour audit See the customer guide
The shift

Buyers stopped Googling. They started asking.

When someone wants “the best running shoes for plantar fasciitis” or “a coffee brand tested for mold,” the answer used to come from page one of Google. Now it comes from a single paragraph in ChatGPT or a summary card in Perplexity. The buyer never visits a SERP. They read the AI answer and decide.

The brands cited in those answers win the customer. The brands that aren’t cited are invisible — even if they rank #1 on Google. SEO traffic still matters, but it isn’t enough on its own anymore.

PASSIM exists for one job: get your brand into those answer paragraphs. Daily, on autopilot, in your voice.

What makes us different

5 sources of real demand. Not Claude guessing.

Every keyword we publish on is validated by where buyers actually ask. The keyword card in your dashboard shows you exactly which sources surfaced it — so you know we’re writing about real questions, not vibes.

Perplexity
We probe Perplexity Sonar for related questions in your category — the exact follow-ups their model surfaces to real users.
Google PAA
"People Also Ask" + related searches via SerpAPI. The questions Google itself thinks are adjacent to yours.
Your GSC
Search Console data — the queries your own customers already type, with impressions but no clicks. Free traffic on the table.
Reddit
The top question-shaped posts in your niche subreddits. Long-tail buyer language nobody else captures.
Claude synthesis
Final pass dedupes, ranks, and scores 0–100 by source-stacking. Multi-source = strong demand. Single-source = backlog.
What lands daily

One 1,800+ word article. Built like an AI engine wants.

Question-led structure
Each H2 is a real question. Each first paragraph is a citation-shaped answer (40–80 words). Engines extract these directly.
FAQ schema + meta
Every article ships with FAQPage JSON-LD, OG tags, meta description, and a hero image. Indexed the same day via Google's Indexing API.
Compliance guardrails
Tell us your category's hard rules — FDA structure-function, FTC, no-medical-claims — and the writer treats them as policy.
Your voice
A brand-voice extraction during onboarding captures tone, audience, and writing style. Every article matches it.
The improving part

Leave a note. Every future article honors it.

You don’t rewrite prompts. You don’t train models. You drop one sentence in the feedback box on any article — “keep openings to 2 sentences,” “never name competitors by category without a specific product,” “our customers say members, not customers” — and the rule is applied to every article we generate from that day forward. Permanently.

The brand voice file is editable in your settings. The feedback log is visible to you. Nothing’s a black box.

Day in the life

What happens each day, automatically.

06:00
Cron picks the next keyword
Highest demand-score from your queue. Already-used and skipped keywords are filtered out.
06:01
Article generates
1,800–2,400 words. Brand voice + compliance rules + feedback notes + FAQ schema. 60–90 seconds.
06:02
Publish or queue
If you've set auto-publish, it goes live on your store. Otherwise it lands in your review queue with one-click approve.
06:03
Indexed + tracked
Submitted to Google Indexing API. The next morning, citation probes check whether ChatGPT/Perplexity/Gemini cite you for the keyword.
Proof, not promises

We probe the engines daily and tell you who’s citing you.

Every morning we ask each AI engine your top keywords as a real user would. We log the answer, parse the cited URLs, and tell you when your domain shows up. The Insights page shows your citation rate, which engines cite you most, and which keywords are still missing — so you know exactly what’s working and what to push on next.

ChatGPTPerplexityClaudeGeminiGoogle AIO

Ready to be cited?

Free 48-hour audit. You see the 52-keyword roadmap and sample article before you decide. No call, no contract.

Start free audit See pricing
All sales final · No refunds · terms